It's too cute-and just oh-so-useful-to put into words:  It's called Beauty for Real.  Someone should have dreamed this up ages ago, but finally, Leslie Munsell, a go-to make-up pro did.  She has been in the business over twenty years, and has a list of clients that reads like a Hollywood agent's dream team; she also owns a hot salon in Miami and is an Aveda Global Master, teaching around the world, so she must know a thing or three about beauty, what women want from make-up, and how to get both in one fell swoop, that is to say, in one product that won't cost a Saudi's oil well. 

So, what did she dream up?  Make-up that lights up. While it certainly lights up your face (and isn't that at least one goal?), it simply lights up, really, with a light!  When you pop a little button on the tube, you can actually SEE the lip gloss or mascara you're putting on, as the tubes light up.  Maybe it's a little gimmicky, but it really works, and it's so totally useful! 

Beauty for Real's Illuminating Lip Gloss is loaded with plant-derived anti-oxidants (like green tea and grape seed extracts), that deliver outstanding regenerative properties.  And there is a plumper in it, too, for pucker-perfect lips.  It's the high-tech packaging that really gets us:  There is a mirror to help you see what you are doing, but more importantly, there is a little LED light that allows for easy application while you're on the go-in a cab, in a candle-lit restaurant, in a hurry in the elevator.  There are nine tantalizing shades, each selling at $22, available nationwide.

Posted on June 03, 2010 - by