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Arriving stateside just in time for the holiday gift-giving season, Editions de Parfums Frédéric Malle, is opening its doors as we write.  Although fragrance-industry insider Frédéric Malle has claim to dozens of stores around the globe, from Riyadh, to Hong Kong, to Melbourne, to Moscow, this is his first freestanding boutique in America. It's a charming, cozy jewel-box of nearly 1,000 square feet at the corner of Madison and 72nd Street in one of Gotham's signature buildings, from architects Rosario Candela and Mott Schmidt.

Working with nearly a dozen of France's greats "noses" (including the likes of Pierre Bourdon
Jean-Claude Ellena, and Edouard Fléchier, not people who are household names, but who are well- known in the fragrance field), Malle has created a line of nearly two dozen sumptuous fragrances, all branded and packaged in his signature crisp, clean black, white, and red.  Prices range from about $125 to over $300 for some scents (in 50 ml. and 100 ml. bottles). "Carnal Flower" is among our favorites, with heady tuberose wafting up our nose and setting our pheromones loose.  But if fleurs are not your thing, there are plenty of other musky, oaky, woodsy scents and a few for the gents, too, including the new "Geranium pour Monsieur."

Malle's shops all feature "smelling booths" which look like something out of 1950s American television-where, on a quiz show, the contestant would be locked into a sound-deprived chamber so as not to hear the "secret word" or the answer to the blockbuster, big-prize question.  Malle's smelling chambers are tall, tubular columns, constructed in clear Plexi, with a door.  The scent can be sprayed into this antiseptically clean, vacuum-sucked structure, so that the only smell in it is the one you want to savor.  After spraying, huge air pumps or extractors remove the aroma and you've just sprayed...and then you're ready to spritz another into the chamber, to get the pure essence of the next fragrance.  Very high tech for such a sensuous experience.

The shop is located at 898 Madison Avenue (at 72nd Street); 212-249-7941; editionsdeparfums.com

 

 

 

Posted on November 16, 2009 - by


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About the Author: About the Author: Ruth J. Katz is a well-known shopping and service writer based in New York City. She has written about shopping for 25 years for New York magazine; covered the topic on-air at Fox-TV for several years as the Home Services expert; and had her own show on both the USA and Lifetime Cable networks. Katz wrote extensively for The New York Times as well, and contributed periodically to the New York Daily News. She is a passionate shopper, always looking for not merely a good buy, but the best buy, ferreting out a "steal" or discovering up-and-coming designers. She has written five books and is a former contributing editor to Hearst's Redbook, Classic Home, and Colonial Homes; she is currently a Contributing Editor of New York Home, Golf Connoisseur, The Modern Estate, and Promenade magazines. She is also the former Shopping Director for Davler Media's Manhattan Living.


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