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Boo! Gucci Pops Up Downtown!
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In this past Sunday's New York Times Style Section, there was a photo spread showing a panoply of colorful sneakers, EACH an interesting design and color combo, definitely not your mother's white Keds. But if none of them tickled your fancy, then you have a great opportunity this week to snag some really unusual, limited-edition sneakers at the new Gucci pop-up store, called Gucci Icon-Temporary. The shop, located at 43 Crosby Street (between Spring and Broome Streets) will debut to the public on October 24, and will stay open for a mere two weeks. The merch? Sneakers, sneakers, and only sneakers...created as a collaborative effort by Gucci Creative Director Frida Giannini and award-winning musical artist/DJ Mark Ronson. There will be limited editions of all the Ronson sneakers, priced between $500 and $600. The rest of the inventory is created by the Gucci team and will range from about $500 to $1,400. 
The Gucci Icon-Temporary sneaks are uniquely packaged (like you thought they weren't?), and since the show will then travel on to Miami after Gotham and next year, to London and Tokyo, the packaging will be city-specific. Sneakers will be produced in limited additions, making them all the more coveted, and they will bear dog togs indicating their provenance; proud owners can even have their shoes personalized with their names.
And if the footwear isn't enough for you, Gucci is simultaneously launching a Gucci App for iPhone and iPod touch (available from the App Store). The app synthesizes the worlds of fashion, technology, and music, and offers Gucci devotees access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, sneak-peeks at the latest collections, store listings, and the ability to mix their own music, with Gucci Beats, which sort of allows users to become a DJ in Ronson's image. There is a virtual turntable and users can layer pulsating beats, sound types, drums, bass, and vocals to create a uniquely personal sound. The app also provides access to Giannini's and Ronson's personal playlists and if you don't like their lists, the app functions also like a Gucci radio station, with a constant stream on demand. There is also the Gucci Little Black Book, which offers up an insider's 4-1-1 on the top-picks of hotels, restaurants, bars, clubs, and so on, in more than 20 major cities around the world.
The Gucci App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore and for further information about the flash sneaker store, call 201-392-2666.
Posted on October 22, 2009 - by
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About the Author: About the Author: Ruth J. Katz is a well-known shopping and service writer based in New York City. She has written about shopping for 25 years for New York magazine; covered the topic on-air at Fox-TV for several years as the Home Services expert; and had her own show on both the USA and Lifetime Cable networks. Katz wrote extensively for The New York Times as well, and contributed periodically to the New York Daily News. She is a passionate shopper, always looking for not merely a good buy, but the best buy, ferreting out a "steal" or discovering up-and-coming designers. She has written five books and is a former contributing editor to Hearst's Redbook, Classic Home, and Colonial Homes; she is currently a Contributing Editor of New York Home, Golf Connoisseur, The Modern Estate, and Promenade magazines. She is also the former Shopping Director for Davler Media's Manhattan Living.
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