Attention Golfers and Superman Fans: It's an Eagle...No, It's a Birdie!
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Just about the time last month that we were telling you about that "sneaky" Loehmann's opening on Broadway and 73rd Street, another stealthy retail debut occurred nearby, one that we have been meaning to write up and share with you. The shop is called Just Birdie, with homage paid to golfers (as its name implies), but its merch is not solely for duffers at all; "civilians" will find the stock alluring enough (and prices compelling enough) to make this shop a destination. And indeed, it's a darling, jewel-box-size store with wonderful cashmere-and-silk-blend sweaters, all of which would look very spiffy on the golf course. (The exterior of the shop is decorated with little vignettes picturing St. Andrews, and plaid seems to be the major design element on the interior -- so Scotland and golf are definitely part of the company's inspiration.)

Started in France in 1996, the company has five stores in Europe and the one here at 2047 Broadway btw. 70th & 71st Sts. is the first in the U.S. There are well-priced styles for both sexes, and classics include turtle-, crew-, boat-, and V-necks, zip fronts and traditional cardigans, polos, T-shirt styles, and much, much more. Prices range from $89 to $165 for men, and from $79 to $165 for women, but there are accessories, wraps, and scarves in the store that are lower-priced. There are nearly three-dozen rich colors in the company?s yarn palette, ranging from delicate violet to deep russet.  

And just in time for Mother's Day, the shop is offering 10% off your purchases (if you mention that you read about it here), and considering that these are such well-priced sweaters to begin with, it?s a steal. So, forget scoring a birdie -- the shop is a hole-in-one!